Our online marketing portal allows clients to quickly measure the performance of their website and online marketing campaigns. Rather than build our own point service for each reporting need we have taken advantage of open web APIs (Application Programming Interfaces) that allow us to automatically analyze information that normally would require hours of data collection and complex spreadsheet formulas.
What does that mean for you? It means that you can make decisions faster and with fewer errors and it also means that you have access to your information 24/7 through your own dashboard. If you’d rather get email updates, the software can inform you about new leads, traffic and keyword trends as well in a consolidated monthly report.